Playing classical music in a wine shop, increases the value of the wine bottles to the shopper by an average of $10 a bottle.
‘Atmosphere Segmentation: Managing Store Image With Background Music’ by Gulam, C.S. & Schewe, C.D. (1994).
Playing classical music in a wine shop, increases the value of the wine bottles to the shopper by an average of $10 a bottle.
‘Atmosphere Segmentation: Managing Store Image With Background Music’ by Gulam, C.S. & Schewe, C.D. (1994).
Wissam Charafeddine 