The following are some concepts that Apple has continued to present and lead, as presented today September 7, 2016:
1. ART IN THE DETAILS (The iPhone 7 Plus camera will remove the need of DSLR cameras forever, and the nice new cover.)
2. ACTIVE LIFESTYLE (The Apple Watch is going to make people healthier whether they like it or not. Apple is adapting the active lifestyle as the typical one for any user.)
3. COURAGE (Removing the comfort zones)
4. MINIMALISM (no headphone – wireless Air Pods)
5. ACCESS (Water Proof watch and phone)
6. STORAGE (double the space for the same price)
7. SOUND (stereo)
Wissam Charafeddine 